With pre-orders currently running much higher than anticipated, Amazon now orders 5 million more units of Kindle Fire, its latest PC tablet, in order to meet increasing demands of customers. The largest internet retailer has recently called on its manufacturers to raise their Fire tablet production yet again after pre-orders seemingly exceed its initial supply.
As emphasized in Tech Crunch techcrunch , Amazon further boosts Kindle Fire supply up to five million units.
Amazon Now Orders 5 Million More Units of Kindle Fire
Emboldened by solid pre-order numbers for their new Kindle Fire tablet, Amazon has bumped its order numbers from manufacturers yet again, this time to a round five million units by year’s end. Presumably they are looking to fulfill as many orders as possible before the all-important holiday rush.
The change isn’t anything like an order of magnitude, as even early reports had Amazon ordering “millions” of screens, and leaked sales estimates were for four million units sold before 2011 ends. Considering the relative unpopularity of even the highest-profile Android tablets preceding it, these numbers appeared optimistic at first; now they appear to have been conservative.
It’s a drop in the bucket compared with iPad sales, but the Amazon board is probably breathing a collective sigh of relief, having spent a huge sum of money developing the device. The Fire will likely be the second-place tablet for some time at this rate, which, when first place belongs to one of the best-selling gadgets of all time, isn’t a bad place to be.
The tablet ships on the 15th (next Tuesday), and is of course still available for pre-order. We’ll have a full review up after we get our hands on a device.
Reports show that Amazon originally ordered approximately 3.5 million units of its Kindle Fire tablet; but the number was changed to four million during the third quarter. And to date, Amazon now orders 5 million more units of Kindle Fire as the CEO and founder of the online retailer behemoth, Jeff Bezos, proves what it claimed a month ago that its company is “increasing capacity and building millions more than we’d already planned.”